When it’s your first time anywhere (think Kosherfest first time coma :) You don’t know what to expect, so by default, you’re in for a whirlwind. I did attend last year’s JFM Conference, so I had what to compare it to (disclaimer the standard of #swag expected was set high) and this year’s lineup, as well as influencers in attendance and general food fest, was everything and more. Always a plus is meeting like minded insta friends IRL and discovering they are just like the persona they depict, only taller and just MORE.