Market Research: Dating Edition

I was talking to someone about marketing in a dating context. He asked why I’m not such a fan of speed dating events; It’s because I feel it leads to overexposure and seeming over availability, 

What about the remarketing he challenged? Like if you meet someone a few times and the idea of going out, grows on you? This made me think of inbound marketing ;)

I prefer organic marketing then, just to be seen on the street, and should someone think of me…

1. Outbound Marketing- girls sending their resume all over town

2. Inbound Marketing- how guys have “stacks of resumes.”

3. Digital Marketing- casually posting a perfect picture of yourself and “friends” on status, making sure just the right people engage with your “promotion.”

4. Content Marketing- putting yourself out there in a way that people hear about you #WheresWaldoSiyumHashaas

5. Voice Marketing- sending a voice note to the group chat knowing that certain people will hear it and fwd to the appropriate party

6. Email Marketing- suggesting yourself as a match to a potential while using a Shadchan alias. We’ve all been there, don’t pretend you haven’t….

7. Contextual Marketing- strategically having yourself suggested by multiple venues very seemingly organic,

8. Personalized Marketing- once you do meet, leave your mark, without trying too hard, illustrate what makes you different, #branding

9. Stealth Marketing- similar to contextual marketing but more diminutive and more aggressive, e.g., being by a meal because you know a specific person will be in attendance

10. Guerrilla Marketing- a marketer’s dream, the ultimate of timing and organic. Being seen at the right place at the right time, e.g., a restaurant, a wedding on another date, someone snaps a pic, yes this is in existence and inquires about you simply because you look like you’re vibing with the atmosphere.

11. Native Marketing- paying for sponsored content; if you want your resume sent to the right place, you might have to send out Benjamin’s

12. Remarketing; see the example aforementioned.

13. Affiliate Marketing– a non-threatening partnership, for example, if his sister or first cousin suggests you as an idea, or if your BFF just went out with a guy and they both said “no,” this is a perfect segue to suggest a more appropriate idea.

14. Relationship Marketing- yes, it may be easier to get a date with your best friend's brother, but don’t ever call him “bro.”

15. Word of Mouth Marketing- they say guys talk. Bottom line, dating is an experience for all parties involved, the couple, the matchmakers, and your resume references; A Good Shem /“name” is worth its weight in gold.

 any I’m missing? ;)